Melodifestivalen 2019

Where are the Melodifestivalen going? It is valid question after two semifinals and still 4 weeks of more or less good music entertainment on Public Service, SVT.

Up until 2018 the Melodifestivalen turned more and more to go from a family show to a children show with 2018 as the peak with Fab Fred as the host side kick. And SVT needed to make changes and they have. So points for that. But still, somethings missing. As an ESC fan some of the joy to watch the series of semifinals and the final not there anymore so for me (this is only my opinion) a revamp must be in the future.

Artists – Its obvious that Sweden not big enough to present starts year after year to enter into the contest. The Voice, Idol and Sweden got talent youngsters going from the talent shows to Melodifestivalen kind of reached the a level when its not fun anymore. The Idol talents need some years with a actual career before entering Melodifestivalen.

Another thing is that Sweden now have a group of artist more or less only existing cause of Melodifestivalen. They participate one, two or three times but in between the selections nothing. Only a few actually have some kind of ongoing thing between the Melodifestivalen performances.

Not saying that this contest don’t need new names, a start over a night effect is amazing IF they actually have a career after their break in a semifinal and a good placing in the final. But many do not have that. And the young voters, only seen the singers in Idol as an example they have no clue when a “real” artist perform. They vote for their old favorites.

The Songwriters – In 2019 semi 1 it was a laugh at first, Deb, Deb,Deb, G:son, Deb and more Deb, Deb and Deb. Semi number 2 then it was Jimmy Janssons turn to move from table to table. Melodifestivalen nee to set some kind of level here, max 2 songs per songwriter?

The Contest – The 6 weeks, the each year lower quality of songs… By now it should be obvious to SVT that 6 weeks is too long. In my Melodifestivalen dream it will be 2 semifinals (one with songs picked by the industry and the second from an open group) and one 1 final. 4 songs from each semi pass to the final and in the final they meet 4 jokers specific chosen by an expert jury.

The Songs – For years SVT hammered in that ALL GENRES MUST BE IN THE CONTEST, and bad rap songs, heavy metal etc without any quality at all entered just to fill the genre decision. Now SVT must have dropped that since a few year, even if I can’t remember they announced it, cause of 28 songs at least 14 is produced to be played on radio after the contest. Air Play, Air Play and more Air Play. Sound alike year after year. More differences needed, But I admit I have no idea how to do that if SVT keep on accepting the same songwriters to compete with 5 -6 songs…

UTube – France woke up to a YouTuber winning the contest, most likely cause a huge amount of followers. And so far Melodifestivalen been free from this. But just wait… If SVT sooner or later let a so called influencer with a huge amount of followers enter the scene it might happen also in Sweden. With 950 000 young followers vote the person to victory while people not following this person stay one step behind and wonder “What just happened” Who is that person? So SVT must be aware of the risk to pick artists from the YouTube world.

This is just a few of my points 2019, agree or not?

Björn